Using Custom Variables In Emails

Talent CRM allows users like you the ability to create and leverage custom variables. Custom variables are intended to give you the room needed to improve your copywriting thanks to specific text areas that will complete your email text with custom insights about your prospects.

We offer some predefined custom variables out of the gate, but you also have the ability to create and add your own.

You will need to map your custom variables within a Batch prior to sending. This way the accuracy of the data within the variables aligns with what is provided.

How does a Custom Variable format work?

It is always important to check that the braces are correctly opened and closed for each custom variable. A best practice tip is to ensure there are no spaces between words as well as no spaces before or after your variable.

Correct Format {{FirstName}}

Incorrect Format {{ first name }}

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